Introduction
Platform Overview
RevU is a performance-based monetization marketplace designed to bridge the gap between high-quality global advertisers and digital publishers. The platform’s strategic objective is to maintain a sustainable equilibrium between frictionless user experience and stringent advertiser quality standards. By offering a rewards-based model rather than intrusive display advertising, RevU incentivizes genuine engagement, ensuring long-term revenue growth for publishers across web and mobile environments.
A successful integration relies on understanding the "Journey of a Click," which follows a secure server-to-server (S2S) flow:
User visits RevU: A user clicks the offerwall or direct offer, and RevU ingests your unique User ID (UID) and any custom variables (SID 3, 5, or 6).
Click ID Generation: RevU generates an internal Click ID to track the session with the advertiser.
The Conversion (Incoming Postback): When the user completes the offer, the advertiser sends an incoming postback to RevU identifying the conversion via the Click ID.
Validation & Record Update: RevU runs matching and fraud rules before adding the transaction to billing.
The Reward (Outgoing Postback): Finally, RevU notifies your server to issue the reward.